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Whether you have an opportunity identified or a product already on the market, Unknot can help you build category defining products that will drive value for your users and help you overtake the competition.

For New Ventures

In today's technology landscape, competitors can appear seemingly over night. Unknot makes sure your startup, or large organization looking to expand past its core business, develops differentiating, scalable and successful ventures.


ventures supported


tech unicorns supported


of patents generated


of industries


For Products

Looking to bring a new product to market, pivot or just improve an existing one? Unknot works out what exactly needs to be launched and how, optimizing time and resources used for a successful commercial release.


users reached worldwide


of direct impact

For Growth

From seed to global scale, a solid growth strategy enables you to capitalize on most opportunities you are presented with. Unknot works closely with organizations to deliver mission-critical processes and the tooling infrastructure required to take advantage of all the untapped potential.

Double Digit

growth across most customers


of industry awards


What Others Are Saying

I worked with Alexandru to drive high value user experiences deep into algorithm development at Thomson Reuters. His pioneering data visualization team at Thomson Reuters Eikon was a driving influence to the work in corporate R&D.

Research Technology Programs Director

Path 16


Opportunity Identification

New Products & Services

Path 7

New Market Pilots

Product Positioning

Path 7

Brand Identity & Architecture

Data Strategy & Taxonomy

Path 7

Persona Development

User Research

Path 7

Product Design

Digital Products

Path 7


User Flows

Path 7

Design Systems

Marketing Websites

Path 7

Website Development

Front-end Development

Alexandru has a unique ability to create and deliver innovative ideas resulting in high value commercial solutions. A focused and driven individual who is a pleasure to work with given his commitment to success.

Client Director Global Client, HP Enterprise

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Unknot is the product and design studio of Alexandru Antihi, a practice at the convergence of design and technology that helps organizations build products and services that solve meaningful problems for millions around the world. All product names, logos, and brands are property of their respective owners. All company, product and service names used on this website are used for identification purposes only. Use of these names, logos, and brands does not imply endorsement.

© Copyright 2021 Alexandru Antihi