About This Practice
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Short Reflections
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Case Studies

Insight From Social Noise

Driving insight discovery from huge volumes of noisy data.
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Next Generation Business OS

Transforming a stagnant trillion-dollar industry.
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Process Quality Assurance

Surfacing quality issues in mission-critical industries.
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Automated Comms

Matching a product to the new organizational aspirations.
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Holistic Data Exploration

Enabling thousands to discover and use petabytes of data safely.
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Drop Your Spreadsheets

Movings companies off of Excel and into the future.
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3 Common Design Opportunities Early Stage Startups Miss

November 6, 2020
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Strategic Reflection
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There is nothing worse for a startup than burning cash to build something that does not have product-market fit. Capitalizing on three key opportunities can ensure you create a vision without significant gaps, improve user and market understanding, and create a coherent execution plan.

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Be Humble Or Fail

November 3, 2020
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Strategic Reflection
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There are many anecdotes in the tech world about superhuman founders that decide everything from design to product, from sales to marketing. These stories usually focus on the glitz rather than the substance and forget to call out one crucial aspect: successful products tend to be built around people with humbleness as a core value.

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Unknot is the product and design studio of Alexandru Antihi, a practice at the convergence of design and technology that helps organizations build products and services that solve meaningful problems for millions around the world. All product names, logos, and brands are property of their respective owners. All company, product and service names used on this website are used for identification purposes only. Use of these names, logos, and brands does not imply endorsement.

© Copyright 2021 Alexandru Antihi